Mar 8, 2011

Sporting KC Teams with Lance Armstrong's LIVESTRONG in Stadium Naming

This is just plain cool. LIVESTRONG® Enters Into Landmark Partnership With Sporting Club To Name New Stadium LIVESTRONG® Sporting Park.

It seems like some MLS clubs are getting their off the field activities lined up and Sporting KC seems to be one of those clubs. A new stadium and a brilliant sponsor guaranteed to bring in revenue for the club as well as revenue for Armstrong's Foundation.

LIVESTRONG is the brand of the Lance Armstrong Foundation, created in 1997 by the cancer survivor and champion cyclist to serve people living with cancer and empower communities to take action. For the duration of the agreement, a portion of all stadium revenues, including ticket sales and concessions, will fund the foundation’s advocacy work. The partnership will also help launch the development of local cancer survivorship services for Kansas City residents.

“LIVESTRONG is honored to bring its mission to Kansas City through LIVESTRONG Sporting Park,” said Lance Armstrong, cancer survivor, champion cyclist and LIVESTRONG founder and chairman. “Professional sports provide a powerful vehicle to affect positive change in the world. LIVESTRONG’s partnership with Sporting Club gives us an innovative opportunity to advance the cancer fight in this region and we are eager to get started.”

“Sports are a unifying force in bringing people together,” said Doug Ulman, LIVESTRONG president and CEO. “LIVESTRONG Sporting Park is more than just a stadium – it’s the first athletic venue in the world with a social change mission and offers an ideal arena to champion the cancer cause.”

That is well done, Sporting KC.

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